DEFRA 'ActOnCo2' website

Atomic Arts was approached by Ehs Brann, the advertising agency for DEFRA (The UK government's department for the environment), to make a highly visual interactive website for citizens to measure their carbon output. From agency designs we built an English suburban scene in 3d, incorporating examples of devices that contribute to greenhouse gas emissions. We then moved a virtual sun over the scene, and rendered it at three different times of day – dawn, noon, and dusk. We then created multiple layers of animations that would be triggered by the user to make the scene come alive. All of the animated layers were assembled in flash, where the carbon output calculations were also programmed.  

The site, which you can see online if you click on the image above, was launched in late 2007, and soon after won a silver medal in the prestigious DMA awards. It proved to be so popular that we were recently asked to reversion the entire piece so that it looked like a Welsh suburb.